Do You Possess an Entrepreneur's Desire?
What Sparked Your Entrepreneurial Desire?
What was the last straw for you? You know the old "straw that broke the camel's back?" It just means how much you put up with before you shouted, "ENOUGH!" Maybe you were idling away another hour in the usual morning traffic jam... Or maybe you couldn't remember the last time you took a day off. Then the toddler started calling the babysitter Mommy or Daddy. At some point, you looked at your day calendar and realized that you were working 60 hours a week for the family you never saw. You th... (Read more)
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Planning & Implementing the Marketing of Your Small Business
Building Better Business Relationships
At heart, all business is relationship-oriented. Whether you provide massive quantities of product to a series of customers in multiple locations or work one-on-one with clients at your brick and mortar location, it's all about the business relationships. With so many possible suppliers of similar products, the main reason for anyone to choose your business over that of your competitor is customer satisfaction. Price is important, but you'll soon find that loyal customers are more interested... (Read more)
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Growth for Small Business Entities
Small Business Growth Is Built on Your Strengths
Your talent and passion drives your business forward, which makes being an entrepreneur so much fun. Clients are clearly attracted to the energy that you bring to your business. At times, you put so much of yourself into the business, its like you become conjoined twins - you find it hard to separate your personal and professional lives. During periods when profits sag or the strategies become less effective, you have to find out why. Sometimes, it's hard to see the problems because you're s... (Read more)
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Cutting Edge Advice for Small Business Owners
Kaizen - Incremental, Continuous Growth and Improvement
New businesses can grow almost effortlessly at times due to the novelty factor or the right location. Once those advantages wear off, it's back to the basics to make the growth continuous. Every business experiences ups and downs, but successful companies are those that deliver consistent performance regardless of what else is happening in the marketplace. Here's where having an effective small business strategy is so vital. You can't get a true picture of your business from the checkbook o... (Read more)
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